Until now users have been able to mute all sound by default from a particular site, but not block the video from playing on that site. As such MEI registers the number of visits to a particular site v the number of times a user watches video content on that site that’s larger than 200 x 140 pixels, for longer than seven seconds with audio unmuted. Google is seeking to make controlling “unexpected media playback” automatic, while allowing users to continue enjoying content they actively want to, particularly on sites such as YouTube or Netflix that are dedicated to media playback. ![]() On mobile, autoplaying videos will be allowed on sites that have been added as a bookmark to the home screen, while desktop sites that a user frequently actively watches video on will be allowed to autoplay videos with sound as ranked by the firm’s new Media Engagement Index (MEI). ![]() Video that plays without audio, or that a user has tapped or clicked on, will still play.
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